Strategic communication is essential because we live in a fast-moving, dynamic, complex information environment where hype often outpaces facts. Organizations must communicate not what they want to say but what their audiences need to hear. We have a five-stage process for placing communications at the heart of strategy.
The key thing in this strategic communications approach is to make sure in the modern world, that leaders are able to construct compelling content that is what their audiences need to hear to affect compelling strategy in the 21st century, rather than just what they want to say.
